Helping You Build Loyal Customers

Powering customer loyalty across channels and devices to maximize customer lifetime value.


Grow your customer base with easy signup and instant rewards.


Build customer relationships with personalized engagement across all touchpoints.


Optimize loyalty through quick insight and deep understanding of your customers and programs.

Attract More Customers

Add new customers and members with flexible sign up options across channels and devices. Customers can join lists and groups from your POS, website, social media pages, mobile devices and mobile apps.

  • Easy customer signup across any channel or device.
  • Dynamic promotions and instant rewards.
  • Social campaign conversions.
  • Easy conversion of gift card recipients to loyal members.

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Attract more customers

Engage Customers Everywhere

Engage customers with automated welcome SMS text messaging and emails, marketing campaigns and digital receipts. Offer them the convenience and benefits of mobile loyalty and personalized offers on-the-go!

  • Rapidly launch a private label loyalty program.
  • Design and execute campaigns across channels.
  • Automated, personalized customer engagement.
  • Increase recurring revenue with subscriptions and clubs.

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Engage Customers everywhere

Understand Customers Better

Grow your customer database and gain a 360 degree view of your customers. bLoyal provides true customer insight and reporting to empower you to make the most of your loyalty program.

  • Quick actionable insight into your programs and members.
  • See all of your customer interactions in one place.
  • Measurable campaign and program results.
  • Automatic resolution of duplicate customers and products.

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Gain customer insight

We love our clients, and our clients love us.

We understand loyalty, business, and technology. Our clients trust us and our dedication to their success.

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Why Choose bLoyal

  • Experienced. We are experts in helping you quickly launch a high-performance loyalty program that makes the most of every customer interaction.
  • Supportive. We provide the resources, training, and support you need to successfully attract, engage, and understand your customers for increased lifetime value.
  • Innovative. We deliver new loyalty features and deep customer insight so you can leverage the latest in loyalty technology to successfully engage with your customers.
  • Integrated. Our loyalty platform is easily integrated into your existing systems. We bring all your customer interactions into one place to power your loyalty program across all channels and devices.

What Clients Say

bLoyal provides Chateau Montelena with the ability to gather a 360 view of our customers via multiple channels including ecommerce, club, phone and POS. It can accurately post these orders directly to our general ledger at the transaction level. In my experience, Director has one of the most complete integrations for winery-centric software into real-world accounting systems.
John Curnutt - Revenue and Systems Specialist , Chateau Montelena
With bLoyal, we are finally able to run promotions, issue coupons, and easily collect critical customer information such as email addresses, birthdays, and better purchase history data. It was extremely easy to set up and integrate with RMS, which now allows us to retarget our customers quickly and accurately, improving our repeat customer sales.
Shaun Lehman, Hat Club
We used to have an idea who our best customers were because we’d see them often in the store, but using BLoyal, we can identify people we may not have noticed and can make sure someone recognizes them when they visit to say thank you and point out new items they might be interested in.
I initially sought out bLoyal because of the flexibility they offer in their wine club set up. This allows us to structure various wine clubs to suit different needs within our company, in addition to allowing our customers to have the maximum amount of input. Only bLoyal was able to not only give us this flexibility, but worked with us one-on-one to ensure our understanding of how to operate their software and continue to quickly give solutions to us for questions that arise. I would never hesitate to recommend bLoyal.
Drinda Petroni, Petroni Vineyards
One of the true strengths of Director is the club module. The Custom Run engine is one of the most flexible club processing software I have used, allowing multiple passes with sophisticated abilities to change product, shipping and logic rules during each pass.
We tested bLoyal and found just how easy and robust the system really is. Before bLoyal, we were unable to run promotion campaigns, easily acquire customers’ emails and we and could not successfully retarget customers with the standard functions of RMS. BLoyal solved those problems for us.
Shaun Lehman, Hat Club

Our Happy Clients